All over shine Kaito

(M)ANASI 7 is a swedish beauty brand founded by Susanne Manasi Persson, who has 20+ years of experience as a make-up artist, and almost 10 years of experience as a product developer. She has chosen to follow a healthy lifestyle, promoting life full of quality and longevity. Being very strict with what she puts inside of her body and on her skin, she decided to stop using conventionally produced cosmetics, which often do not added benefits and can be harmful to people and the environment, and develop (M)ANASI 7.

Beyond clean, (M)ANASI 7 delivers select, pure, natural, simple and sustainably produced beauty products. The timeless and multifunctional collection is made in small batches to minimize waste and support small scale organic farming. (M)ANASI 7 uses raw materials and preservatives extracted from minerals, wild plants and flowers to harness the potency and natural effectiveness of their properties, quality, colour and scent.

(M)ANASI 7 follows the declaration of 7:

1. The method: SLOW
   Products are made in small batches using sustainable methods that reduce water use, waste, and environmental impact. (M)ANASI 7 collaborates only with independent, small-scale producers and support a close connection between cosmetics and organic farming.

2. The promise: SELECT
   At the heart of the brand is a carefully curated collection of high-performance, multi-use products made with premium natural, wild-harvested, and certified organic ingredients. Developed in Stockholm and produced in small batches, the formulas deliver rich colour payoff, buildable textures, and a truly sensorial experience.

3. The voice: PURE
   (M)ANASI 7 offers highly concentrated beauty products crafted with ethically and sustainably grown ingredients, free from unnecessary fillers, additives, and excess water. Every product is formulated without synthetic chemicals, allergens, or harsh additives, and is never tested on animals. Over 40 questionable ingredients are excluded, including alcohols, parabens, silicones, mineral oil, palm oil, synthetic fragrance, PEGs, SLS, nano particles, and more — to ensure formulas that are as safe, clean, and effective as they are luxurious.

4. The collection: NATURAL
   Pure, potent, and responsibly sourced. The ingredients are minimally processed and selected for their natural benefits, colour, and scent. (M)ANASI 7 uses certified organic and wild-harvested raw materials like apricot kernel oil, shea butter, and beeswax, preserving their natural effectiveness through gentle, low-temperature methods. They support both certified organic farming and small-scale producers who meet the same high standards—working in harmony with nature.

5. The aesthetic: SIMPLE
   Effortless, personal, multifunctional. A curated collection of essential, high-performance products for everyday or special looks. Designed to be used alone or blended together, each shade is timeless and versatile—suiting your unique style. Highly concentrated formulas mean a little goes a long way. Less is more.

6. The product: SYMBIOTIC
   Bridging nature and performance. Combining the high performance of conventional beauty with the healing benefits of natural, wild harvested, and certified organic ingredients. The formulas are biodegradable, and a mindful small-scale production minimizes environmental impact. All packaging is designed to be reused—extend its life, reduce waste, and respect the planet.

7. The mindset: CONTEMPORARY
   Timeless colours inspired by nature and self-expression. (M)ANASI 7 blends soft earthy tones with modern hues to create a balanced, buildable palette. From ancient beauty rituals to today’s conscious choices, the shades let you customize your look - subtle or bold - always true to you.