Founded by Jasmi Bonnén, a Finnish entrepreneur with a background at McKinsey & Co., L’Oréal, and branding agency Kontrapunkt, NUORI was born out of a desire to create uncompromising, high-performance skincare.
Jasmi's own journey with cystic acne and sun damage inspired her to challenge the beauty industry's norms around shelf life, purity, and effectiveness.
After years of research and development, she launched NUORI: freshly blended skincare with 100% natural, bioactive ingredients that deliver real, visible results.
What Makes NUORI Unique?
Freshly blended every 10–12 weeks for maximum efficacy
Multifunctional formulas powered by synergistic natural actives
Latest bioactive ingredients with clinically proven results
100% natural ingredients – no fillers, no compromises
No synthetic preservatives, stabilizers, or additives
Freshness Standard
Most beauty products are designed to last 30+ months, often at the cost of ingredient effectiveness.
NUORI’s formulas are small-batch blended regularly to ensure freshness and potency.