Jioni
Code: 254



Product detailed description
A dazzling natural Eau de Parfum inspired by the desert at nightfall. Spicy warmth and exotic florals are complemented by cool wisps of dry mineral tones, sandalwood and vetiver root.
The founder of NUORI, Jasmi, says: "My years spent in Africa, have blessed me with beautiful, indelible olfactory memories. I loved how, at nightfall, the heavy aromas of hot days were replaced by gentle wisps of cooler air filled with the scent of nighttime blooms, rose water sweets, and incense smoke curling out from darkened alleyways. JIONI, which means ‘in the evening’ in Swahili, is our modern homage to this magical time of day in the Southern hemisphere."
Top note:
Cardamom & Frankincense
Heart:
Ylang-Ylang & Rose Absolute
Base note:
Cedarwood, Vetiver, Oakmoss, Sandalwood & Fir Balsam
50 ml
How to use
Spray and gently pat the fragrance onto your skin. Each layer of fragrance contributes distinct characteristics, forming a cohesive scent profile that evolves gradually. There is suave aromatic freshness from lavender absolute and waxy floral tones that seem to sway between cool urban plant life and lazy afternoons.
*For external use only. Keep out of reach of children. Avoid spraying towards the eyes or inflammed skin.
Moisturize
Before applying fragrance, make sure your skin is well-hydrated. Dry skin tends to absorb fragrance more quickly, leading to shorter wear times.
Pulse points
Apply fragrance to pulse points on your body, such as the wrists, neck, inner elbows, and behind the ears. These areas generate heat, which helps to activate and release the fragrance over time.
Avoid rubbing
Resist the urge to rub your wrists together. This can break down the fragrance molecules and diminish the scent's longevity.
Full ingredient list
Alcohol Denat.¹, Parfum (Fragrance)², Benzyl Alcohol², Limonene², Linalool², Benzyl Benzoate², Geraniol², Farnesol², Benzyl Salicylate².
¹ Derived from sugar beets / ² From Natural Origin
Key botanicals: Cardamom, frankincense, rose absolute, ylang-ylang, vetiver & oakmoss.
Naturally derived materials: Maltol (extracted from larch/ fir/ pine oil), ambroxide (extracted from clary sage oil), ambrettolide (extracted from ambrette seeds).
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Founded by Jasmi Bonnén, a Finnish entrepreneur with a background at McKinsey & Co., L’Oréal, and branding agency Kontrapunkt, NUORI was born out of a desire to create uncompromising, high-performance skincare.
Jasmi's own journey with cystic acne and sun damage inspired her to challenge the beauty industry's norms around shelf life, purity, and effectiveness.
After years of research and development, she launched NUORI: freshly blended skincare with 100% natural, bioactive ingredients that deliver real, visible results.
What Makes NUORI Unique?
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Freshly blended every 10–12 weeks for maximum efficacy
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Multifunctional formulas powered by synergistic natural actives
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Latest bioactive ingredients with clinically proven results
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100% natural ingredients – no fillers, no compromises
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No synthetic preservatives, stabilizers, or additives
Freshness Standard
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Most beauty products are designed to last 30+ months, often at the cost of ingredient effectiveness.
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NUORI’s formulas are small-batch blended regularly to ensure freshness and potency.
NUORI. Results first. Natural always.